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How Augmented Reality can be used as a tool in sales to increase sales figures and acquire new customers.
Sales with Augmented Reality is the new trend, as the sales sector in particular benefits significantly from Augmented Reality enhancements. With product presentations via AR, virtual trade fair stands, AR product configurators or interactive models in Augmented Reality, sales personnel attract potential customers. Interested parties can immerse themselves in the product world using a smartphone or tablet, without the need for physical presence.
With Augmented Reality, we mean the overlay of reality with digital content. These virtual elements can be displayed with end devices such as smartphones, tablets, special Augmented Reality glasses, or even permanently installed mirrors and windows. The possibilities are only limited by one’s imagination. Real objects can be augmented with information without having to put up information boards, but objects can also be inserted completely new. The so-called Augmented Reality scenes are placed as three-dimensional models in the room and remain in the same place even with a restart of the visualization application.
Traditional showrooms, like in furniture stores, car dealerships or sales areas of fashion stores, have in common that they take up a lot of space. Customers can either browse themselves or be advised by a salesperson.
Traditional sales areas can be enhanced with AR, for example, the function of a sales object can simply be placed over the product in Augmented Reality. This way, potential buyers can see their product in action without having to put it into operation. Additional information about the products can also be displayed with Augmented Reality. This not only better informs customers who want to browse alone but also facilitates the work of salespeople who can quickly obtain additional information during the sales conversation without having to memorize everything. This AR information can be adjusted within 5 minutes, so that the information always remains up-to-date.
An AR showroom can be designed on a much smaller scale, as the entire range does not have to be shown at once. This way, the customer can focus on the respective exhibit without distraction and then move on to the next object of interest.
With additional information and animated scenes, the customer gets a precise impression of the product. A precise understanding can be transmitted even without a salesperson.
With AR showrooms, the customer can even examine the items at home. Depending on the object, the distances to the next exhibition area can be very far. If the future buyer can project the exhibition space into his own four walls, this not only eliminates the journey. This is an interesting factor especially for furniture. Thanks to solutions that show furniture in augmented reality, for example, you no longer have to wonder whether the piece of furniture fits in the intended place or whether it fits well into the room concept. Various arrangements can be tried out within a few gestures on the smartphone or tablet and it can be found out which room concept is liked best.
Augmented Reality can also be used excellently at trade fairs to demonstrate the product catalog. AR scenes that can be called up via QR codes can be easily transported in a briefcase. This is a good argument for the use of Augmented Reality, especially for all larger objects such as industrial machines or commercial vehicles. But AR applications are also interesting for demonstrating the functions of products.
Certain devices or machines cannot be put into operation in a trade fair environment without risking damage or injury. With Augmented Reality animations, all functions of all product variants can be shown close to the customer, without special safety measures being necessary. This way, the industrial robot can be experienced up close, but household tools or garden tools can also be demonstrated quickly and easily without noise or emissions. The Augmented Reality models not only attract a wide audience, but visitors can also view the exhibits on their own with their smartphone or tablet and deal with the offer on their own until a salesperson has time for a conversation.
As with the advantages of the showrooms, interested parties can also view the exhibits at home. If the trade fair takes place virtually or the way to it is too far for visitors, it is possible to virtually experience the trade fair stand and the exhibits through AR.
With AR technology, it is possible to implement interactive product configurators that allow you to experience changes immediately in your own environment. Traditional product configurators at most let the customer guess what the product will look like later on a preview image. Especially in production on order, it is important to ensure satisfaction in order to avoid returns, as there may be only a few potential buyers for the individualized products.
Together with Novoferm, a provider of door and gate solutions, 3DQR has already created an AR product configurator. The special feature of the software solution: The customer can see directly at home what the garage door will look like later and adapt it to their own wishes. To do this, the QR code is scanned via the 3DQR-Plus app and a sample garage door appears that is displayed at the front of the garage with Augmented Reality. The customer can then make various configurations, such as changing the color and material, inserting windows, or changing the model. The fact that potential customers can already see in advance what their individual product will look like in its place shortens the sales process, ensures higher customer satisfaction, and minimizes returns.
We have summarized the advantages of product configuration in Augmented Reality for you here.
Besides these main areas of application, the use of Augmented Reality has various other advantages. On the one hand, it is possible to dispense with the transport of sample specimens, and in some cases even with the construction of prototypes.
This not only saves money and other resources but is also better in terms of the CO2 balance. In addition, Augmented Reality offers potential customers a wow effect and the product presentation is directly associated with a unique experience. This gives the products a direct increase in value in the eyes of the viewer, as they are advertised with the latest means. The low hardware requirement is particularly cheap, which makes it possible for anyone with a smartphone or tablet to experience the Augmented Reality of AR Locations. In contrast to Virtual Reality, AR can be experienced directly in the environment and thus seems even more realistic and immersive than if you were to view the products in a separate virtual space.
The Augmented Reality exhibitions from AR Locations can be easily ordered by you and are then shipped within a few days. This way, you can expand your location or attract new visitors. You can also contact us and request an individual solution, our 3D artists will then create your Augmented Reality especially according to your wishes.
