The Saxony-Anhalt e-sports hub used AR locations for its 2021 summer festival to offer gamers and those interested in gaming a unique experience: Instead of just being shown on computer screens, various characters from games were brought live and life-size to the location of the game via AR events and were available for spectacular selfies. At a special DIY stand, visitors could even design their own characters and place them in the area with just a few clicks.
Last but not least, thanks to AR locations, numerous visitors were able to be lured away from their home screens after a long Covid break and experience a great summer party together.